This is the way you should view social networks – a chance to have your updates displayed on news feeds to your entire target audience every day. Imagine if your website or blog was shown on the 10 o’clock news every evening, on display to a global audience. As a result, your social media channels and the posts you make are playing an increasingly important role in how successful you are as a company. And because many have grown up on Facebook or Twitter, they trust these sites more than traditional news outlets. Younger readers in particular value these collections, reducing their need to search and giving them all the top stories they want. This is why social networks have these so-called news feeds, to feed us all the most relevant information we want to see each day in one handy place the aim being to keep us on the site for as long as possible. In both our working and leisure time, we spend hours each day flitting between news portals and social networks, from Twitter to Facebook or Instagram to Pinterest, all the while still feeling like we’ve probably missed some relevant information. So tying all of the relevant information together and connecting it smoothly is becoming more and more important. Anyone surfing the internet today knows it’s easy to be overwhelmed by the flood of information available.

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